MY EARTH MY DUTY

Change is the only constant’, climate change is one phenomenon the entire human race is trying to halt, or at least slow down.

Temperature on Earth is rising due to global warming, and it is rising very speedily. Erratic climates and bizarre weather phenomena are becoming the norm of the day. Temperatures in cities are gradually rising.


While the planet might be able to bear the impact of the changing climate, the human race will find the coming years the toughest ever to survive. Not just the changing climate, but its consequences too will affect every human being. While 200 million to 250 million people alone would get displaced by 2050 due to natural disasters triggered by the changing climate, the conflicts and migration that would start as a result of climate change would impact an uncountable number of people

'My Earth, My Duty’, campaign is such a social initiative aimed at engaging various members of society to sensitize and encourage them to take concrete action towards mitigating the effects of Climate Change.

Launched on June 5'2010 (Environment Day), led by ZEE News ltd. The Climate change and environment have been key to the survival of the humanity and hence this campaign is being themed as one of the mass awareness initiative aimed at motivating people to bring about behavioral change to fight the menace of the climate change and environmental degradation and more importantly the roles that each one of us can play saving our Mother Earth.

The campaign is being drawn up as an innovative one from all conceivable aspects and has been designed in such a way that it should reach a sizeable population effectively across the nation. Many of the interactive sessions and collaborative activities related to the campaign would be run on the Zee News Ltd channels....